Thursday, September 3, 2009

Kamini Says: Bollywood Stars Lead Under Pressure

We saw Shahrukh Khan's Bollywood video tribute to Michael Jackson on Saturday. Michael Jackson was a major influence on Bollywood stars. Everyone sings "he was the sound of our music and our lives" in the tribute. While everyone is affected by the loss of MJ, I also think they are identifying with the pressures of the entertainment industry.

The pressures of the entertainment industry are never ending. So what do you do about it? Sonu Niigaam had some smart riffs on the music industry and its conventional dogmatism. I think Sonu has it right, go outside the indu My point is, that Bollywood stars came together to reflect on one icon and his life within the industry. What they are also doing is changing their expectations of the industry! Instead of feeling the pressure, they're creating new ways to connect with their fans and hold their own amidst all the pressure. I like the new lead some of Bollywood is taking!stry to talk directly with fans through new media like Facebook. link...

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